AIR Strategy and Branding
2025

Organized by Aspen Art Museum, AIR is the artist-first global summit designed to create a cultural ecosystem re-focused on the vital work of artists examining the critical issues of our time. The visual identity takes inspiration Aspen’s history as an (off)center of design and culture innovation, and the International Design Conference that began in 1951.

2x4 Team:
Susan Sellers, Executive Creative Director
Michael Rock, Executive Creative Director
Osvald Landmark, Senior Designer, Branding
CoCo Tin, Strategist
Inyeong Cho, Designer, Branding
Anna Kulachek, Designer, Branding
Moneer Ba-Ahmad, Associate Strategist
Brandon Thompson, Project Coordinator