Upcoming
2026
2025
2025
2025
2025
2025
2024
2023
2023
2023
2023
2023
2022
2021
2021
2019
2019
Penthouse for Hosting — Commission
Classics of the Future Strategy — Consulting
Miutine by Miu Miu Brand and Launch Strategy — 2x4
“Hot Water is Cool” — FAR NEAR Volume 6: Heat
Traditional Chinese Medicine Apothecary Exhibition — WSA
AIR Strategy and Branding, Aspen Art Museum — 2x4
“Resurfacing Hong Kong’s Star Ferry” Peer Review, — Verge 11.2
“Feejee Mermaid x Stefanie Hesseler” — Pairs 04
Matriarchal Blueprints — CCA Conference
“Terraqueous Intimacies: To Sink, Sip, and Swim” — DISC Issue 2.0
“MAAT: Oceanic Thought” — Rumor Review
Oceanic Protocols: Navigating Leaks and Trouble Waters — Harvard GSD
Algae Composite Panels — Harvard SEA
The Transmogrify of a Towel — Princeton University
The Sun Rises & Sets in Revere Beach Exhibition — Harvard GSD
“The Natures of Sanatoria” — KPF Traveling Fellowship
No Cure? Caring for Burnout in a Neoliberal Age — Cornell University
Pierre Paulin Program Exhibition — OMA
❶ BIBLIOGRAPHY
2026
Miutine is gourmet cheekiness rendered in fragrance. 2x4 collaborated with L'Oréal and the Miu Miu team on the launch of Miu Miu’s latest scent: Miutine. The fragrance title is a variation on ‘mutine’ – a rebel’s spirit, bottled. The teaser campaign includes wild postings with scented tear-aways borrowing from the classic urban lost-cat flyer trope. Miutine officially debuted in New York City on September 5, 2025 with Miutine Club, an intimate foray into the Miu Miu girl’s inner world.
– Brand Strategy
– Naming
– Concept (Launch & Activation)
– Identity
– Implementation Support
2x4 Team:
Michael Rock, Partner
Sung Joong Kim, Group Creative Director, Branding
Valeria Paez Cala, Senior Designer, Environments
CoCo Tin, Senior Strategist
Inyeong Cho, Designer, Branding
Ha Dao, Designer, Environments
Isabelle Tan, Junior Designer, Branding
Ishita Gujarathi, Junior Deisgner, Branding
Mighty Wanitprapha, Associate Strategist
Adriana Gelves, Senior Project Manager