CoCo C. Tin 田智婷 is a Hong Kong-born designer, strategist, and writer specializing in cross-cultural investigations and alternative ecologies. She is trained as an architect and works with global collaborators to bring complex worlds to life. Recent research includes oceanic protocols, climate technologies, and bygone commons.

Her interdisciplinary practice spans Design, Strategy, and Editorial — building forecasts, initiatives, brands, books, furniture, exhibitions, spaces, and experiences. 

Clients and collaborators include: Prada, Miu Miu, WSA, Aspen Art Museum, Canadian Centre for Architecture, OMA, Food Architects, Collective Studio, Harvard GSD, Princeton SoA, Cornell AAP, and more. Her writing has appeared in FAR-NEAR, Rumor Review, DISC, Pairs, and other peer-reviewed publications. Her work has been exhibited at the Venice Architecture Biennale, the Architecture Association, Radcliffe Institute for Advanced Studies, UN Climate Change Conference, Évora Museum, and other cultural institutions. 

She holds a post-professional M.Des from Harvard Graduate School of Design and professional B.Arch Cornell University AAP, both with Distinction and Awards. 

She currently lives in New York, is a Senior Strategist at 2x4, and most recently taught at Yale University.


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Miutine by Miu Miu

Category: Strategy, Naming, Launch, Design, Activation, Identity
Location: New York, US
Year:
2025


Miutine is gourmet cheekiness rendered in fragrance. 2x4 collaborated with L'Oréal and the Miu Miu team on the launch of Miu Miu’s latest scent: Miutine. The fragrance title is a variation on ‘mutine’ – a rebel’s spirit, bottled. The teaser campaign includes wild postings with scented tear-aways borrowing from the classic urban lost-cat flyer trope. Miutine officially debuted in New York City on September 5, 2025 with Miutine Club at the Chelsea Hotel, an intimate foray into the Miu Miu girl’s inner world.

2x4 Team:
Michael Rock, Partner
Sung Joong Kim, Group Creative Director, Branding
Valeria Paez Cala, Senior Designer, Environments
CoCo Tin, Senior Strategist
Inyeong Cho, Designer, Branding
Ha Dao, Designer, Environments
Isabelle Tan, Junior Designer, Branding
Ishita Gujarathi, Junior Deisgner, Branding
Mighty Wanitprapha, Associate Strategist
Adriana Gelves, Senior Project Manager















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